The Seattle City Attorney’s Office has designed a trial advocacy institute to train its own attorneys. The mission of the institute is to educate, enlighten, and empower its attorneys to acquire & exercise excellent trial skills, and may be the first to be operated out of a city attorney’s office.

The design challenge here is clear: the name of the institute could not be shortened, nor did an acronym work well. However, the resulting designs have been very well received by the Institute and will be used for their literature & merchandise.